Signal Intelligence

Campaign results judged by real applicant evidence — never clicks alone.
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Qualified applications
from the CRM, tied to these campaigns
Ad spend so far
across both running campaigns
Spend per application
only real when both numbers are real
Captured in the CRM
share of applicants the CRM can see
Goal: first serious accepted clients

The two running campaigns

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Next campaign — built from what we already learned

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Feed in campaign results
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